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Matrix-Data Solutions merges with Rhetorik Press Release

London, 2 April 2009 - Matrix-Data Solutions, the leading customer and business intelligence solutions provider to the financial services sector, successfully completed the acquisition of Rhetorik Limited today.

Established for more than 20 years, Matrix-Data Solutions provides a wide range of information solutions to the financial services and fund management sectors. By integrating its own market data sources with third party and client data it provides clients with the precise channel and customer intelligence that they require for sales and marketing activities.

Rhetorik provides market data via its NetFinder product combined with research services and works exclusively in the IT sector. The company has established a strong customer base over the last 15 years, supplying most of the major IT and communications manufacturers in the UK and mainland Europe.

Ian Beaumont, Managing Director of Matrix-Data commented, "Rhetorik has shown strong growth in recent years and established itself as the best for ICT prospect data. Matrix-Data has developed data integration and insight solutions for some of the largest financial institutions in the UK. We will now be able to offer this capability to Rhetorik's IT client base and provide excellent solutions to build upon the NetFinder database and other diverse data sets".

The combined businesses will employ over 50 people with annual revenues in excess of L5 million. "This is excellent news for both companies and of course for our clients. Through operational synergies and the combined expertise of both management teams, this is an exciting time for our company. Both businesses will maintain their brands and management teams and we look forward to leveraging our combined expertise to offer world class products", said Richard Foskett, Managing Director of Rhetorik Limited.

Contact:
Beverley Baker
PR and Marketing Assistant
Matrix-Data Limited
172 Drury Lane
London
WC2B 5QR
+44 (0)20 7074 1200
bbaker@matrix-data.co.uk


Additional information

Matrix-Data Ltd
Matrix-Data Solutions provides customer and channel intelligence solutions to the financial services and fund management sectors. The company has been established for over 20 years and is headquartered in London, UK.

For further information visit www.matrix-data.co.uk or contact:

Beverley Baker
PR and Marketing Assistant
Matrix-Data Limited
172 Drury Lane
London
WC2B 5QR
+44 (0)20 7074 1200
bbaker@matrix-data.co.uk

Rhetorik Ltd
Rhetorik provides market intelligence solutions for the IT and telecoms sector. Services include Rhetorik's database product NetFinder as well as bespoke research and end-user research panels. The company has been established for 15 years and is headquartered in the UK.

For information visit www.rhetorik.com or contact:

John Millington
Marketing Manager
Rhetorik Ltd
1 Markham Mews
Wokingha
Berkshire
RG40 1AB
+44 (0)118 989 8580
jmillington@rhetorik.com

Author: Rhetorik